new customer acquisition and marketing

Restaurants and merchants have to harness the power of online tools and social network marketing to drive new customer acquisition and increase customer visits. The easier and more convenient customers can find and order from you the better off you will be. Word of Mouth remains your most trusted and influential form of advertising. Targeted, relevant programs to increase awareness and leverage online Word of Mouth and referrals is critical to your success as demographics skew to a younger audience.

Online Menus and Ordering

Allowing customers to order take out and pay from your website makes sense. Take out with delivery or customer pick up is one of the fastest growing areas in the food industry. Customers love the convenience and speed of online ordering. You save labor and free up phone lines while improving order accuracy. With BRILLIAN, it's easy to implement and update online ordering, and a pay-as-you go model requires little to no upfront costs.



Social Network Marketing

Customers use social networks like Facebook and Twitter to send special offers and coupons to friends and family. An offer or coupon sent from a friend is 10 times more likely to be read and acted upon than one sent directly from you. New tools are now available online to plan, design, launch and monitor your marketing campaigns. BRILLIAN will simplify the process to get started.

Mobile and Text Messaging

Drive reservations and walk-in traffic by reaching new prospects and communicate with existing customers. Spread the word about your unique menu item or event. You have a database of customers – start putting it to work. Many customers will opt into receiving notifications from you that are relevant and timely. The growth in text messaging has skyrocketed and your customers are comfortable receiving something of value using text.

Gift, Loyalty and Pre-paid Card Programs

Create impulse sales and improve cash flow by offering card programs that retain and engage your best customers. Counter top displays facilitate pre-purchase of cards. Customers typically spend 40% more than the card value when used.

Gift cards are perfect for special occasions and holidays. Loyalty cards are perfect year round.